Krista Neher, bestselling author of six books on social media and digital marketing, international speaker, and the CEO of Boot Camp Digital has 20 years of marketing experience and is a passionate, enthusiastic, energetic, engaging, and hilarious speaker. Krista created one of the first accredited social media marketing certification programs in the world and has helped companies like Meta, P&G, GE, Google, Macy’s, General Mills, Remax, and more. She’s been a featured expert on CNN, NBC, CBS, The New York Times, Fox News, The Associated Press, Forbes, Newsweek, and NPR, and has educated audiences in Europe, Asia, Latin America, and North America.
10 out of 10! – “Very knowledgeable! I have seen a few different people talk about this subject and you have by far given me the best information on the topic. Thank you!” Hilary Yacobucci, Social Media Coordinator, Farmers Insurance
Sample Session Descriptions
Below are some sample session descriptions (click the plus sign for full description). Most sessions can be delivered as a keynote presentation, a break-out presentation, or a workshop, customized for your industry. Looking for something else? Contact us to see if we can help!
Content is the most important part of a digital strategy, yet the competition for attention is only increasing. Great content doesn’t happen by accident. In dissecting great content there is a formula that leads to content that stands out and gets results. This presentation will focus on cracking the content code with practical models and methods that can be used to create powerful content.
In this session, we’ll cover
- The formula to compelling insights
- Evaluating your idea for success
- Creating a content idea that connects
- The 7 areas of content connection that count
- Optimizing content to break-through
With AI, machine learning and advanced data and analytics we have more information about our content than ever before. Digital marketing platforms are starting build testing, metrics and analytics directly in to their platforms to help businesses better use data to drive content improvements. This session will show you how to use testing and analytics to understand how your content is performing and improve over time.
In this session, participants will learn:
- The types of data and analytics available to improve content
- Content testing: when why and how
- A/B testing: how to optimize results
- Interpreting analytics
- Building a content process to drive success
Your content on social media is the most important thing. People on social networks are inundated with content – from friends, family, and businesses. If you want to stand out and be heard you need to structure your message in a way that will draw attention.
On any social network great content will make or break your success, so using best practices to create content is key. Even if you pay for ads, if your content isn’t great people will keep scrolling. Discover how to optimize your content to deliver “thumb-stopping power” that gets results and breaks-through the clutter.
In this session, we’ll cover
- Earning attention with great content
- Content creation process
- Creating interesting digital concepts (how to get inspired)
- How to make your content more interesting
- Tools to create great content (images)
- Optimizing content for digital
Video is the best performing content on almost every social channel, and with today’s technology, EVERYONE can create great videos – it doesn’t require a big budget or a camera crew. Learn how you can incorporate videos into your online strategy and how to actually create great videos!
We’ll show you the types of videos you can create, the pros and cons and how to actually create compelling videos that break-through – with ANY budget (including none)!
In this session, we’ll cover
- Why videos matter
- Types of videos that get results
- Video formats (eg Live) and pros/cons
- Steps to creating powerful videos
- Creating a video (yes – we will create a video!!!)
Today, regardless of your communication channel or method you are fighting for attention. People have their mobile phones with them constantly and are bombarded with messages… so how do you stand out in the digitally distracted age?
We’ll cover:
- The challenge of digital attention spans and expectations (especially with younger audiences)
- Best practices for digital channels:
- Websites
- Social Media
- Intranets
- Trends in communication that you can use to your advantage
- How to craft smart messages that break through the noise and meet your objectives
We’ll provide:
- Handouts for participants including a QuickStart Guide and checklist
- An optional Q&A session with our speaker to answer individual questions
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In social media you have to earn attention – whether your strategy is paid or organic people have to want to view your content. Creating great content is part art and part science. It starts with powerful ideas and content strategy and requires strong implementation following best practices to really grab attention.
Boot Camp Digital will deliver a content workshop that drives results for the organization. Our workshop isn’t just theoretical or based on power-point – it is interactive and hands on with practical implementation tips. This workshop will include 2 sessions that will build on each other: the first focused on Content Strategy and the second on Content Implementation.
Content Strategy: Building a Powerful Content Plan
The first step in creating powerful content is having a sound strategy that is designed to get you real results. This session focuses on building a clear strategy including:
- Identifying your objectives and understanding what your audience wants
- Content topics that get the results you want
- Building your content calendar
- Establishing clear tone-of voice and guidelines for your brand
- Creating your workflows to drive success
Content Optimization: Thumbstopping Content
Once you have a strong content plan, content must be created in a way that really connects with your audience. In this session we’ll cover the best practices that lead to powerful posts and participants will actually evaluate and create posts that match best practices.
- Content best practices (images, text, videos)
- Evaluating content
- Crafting powerful content
Crafting Great Blog Content
A strong blog post starts with a great idea that is positioned well for online readers. This section focuses on how to define your content (based on the blog strategy) and how to frame it into a blog post that readers are dying to read.
Writing for the Web
Writing for blogs means dealing with shorter attention spans and grabbing attention quickly. This section focuses on how to write for the web and strategies and tactics to grab and maintain attention. We’ll focus on post structure as well as tips and tricks for success.
Workshop: Writing Improvement
Writers will share a sample post and work to improve it based on the principles from the class. This section will provides hands-on application of the workshop so writers can implement the concepts learned.
The speaker was phenomenal! Krista was honest, straightforward, genuine and very knowledgeable (not to mention hilarious!) – Susan Lucking, Program Participant
Why Choose Krista and the Boot Camp Digital Team of Speakers?
If you can’t afford for your speaker not to be great, you’ve come to the right place. Krista and the Boot Camp Digital team of speakers are:
Consistently top-rated: Krista and the Boot Camp Digital team of speakers presentations receive rave reviews because she takes the time to learn about your event in order to captivate your audience.
Highly knowledgeable: Krista and the Boot Camp Digital team of speakers are highly knowledgeable and bring concepts to life with engaging experiences. They’re industry experts and thought leaders. Audiences love Krista’s presentations because they’re learning from one of the best.
Customized presentation: You won’t get a canned presentation – you’ll get a presentation customized for your audience and industry to hit a home-run.
Professional, organized, and experienced public speakers: This means that you don’t have to worry about anything. Krista and her team are extremely easy to work with and will provide you with everything you need in advance.
Entertaining and Fun: Speaking isn’t just about sharing a message – it’s about engaging and entertaining an audience. Krista and the Boot Camp Digital team of speakers will have your audience laughing and inspired.
Bonuses
Krista and the Boot Camp Digital team of speakers are committed to over-delivering and helping make your event a HUGE success. When you book her for your event, you also receive the following free bonuses.
- Bonus #1 Free Book Signing – Krista will conduct a book signing for your audience free of charge
- Bonus #2 5 Free Copies of the Social Media Field Guide – For you to give to VIPs or use as a door prize
- Bonus #3 Discounted Books – So that all of your attendees can walk away with a copy of the bestselling Social Media Field Guide
- Bonus #4 Meet and Greet – Krista and the Boot Camp Digital team of speakers will participate in Meet and Greets, free of charge (schedule permitting)
- Bonus #5 Q&A – Krista will provide a Q&A session after the presentation and individually answer questions
How We Drive IMPACT
Krista Neher and the Boot Camp Digital team of speakers have over 20 years of professional training and speaking experience. We make speaking impactful.
- Audience Engagement – We have proven strategies to engage your audience and drive active participation. Your audience won’t be bored by PowerPoint.
- Resources to Implement – We provide resources to implement what we share. We offer QuickStart Guides, Checklists, and Templates so the audience can implement what they learn.
- Actionable Program – While listening and learning is great, driving impact and action is even better. We incorporate action planning into our programs to create and sustain impact.
