Krista Neher is the author of six books on Digital Marketing and Social Media Marketing. When you book Krista to speak at your event, she will be happy to include a book signing and provide you with a discount on books for attendees.
Launch Yourself: A Proven Method to Define, Design and Deliver a Powerful Personal Brand That Gets You Results
Your personal brand already exists – the question is how do you proactively manage and craft it to bring you the opportunities that you want for yourself. This book uses the same strategies used by the world’s biggest brands and shows you exactly how to use them to create a visible and compelling personal brand that attracts opportunities.
This proven method will show you how to define a strong personal brand based on your strengths and objectives, how to design it so that it breaks through the noise, and is memorable, authentic, distinctive and credible. And finally, you’ll learn how to deliver your personal brand in a consistent and compelling way online and in-person.
Here, you’ll get the exact steps and framework you need to bring your personal brand to life in a powerful way that pays dividends throughout your career.
- Define – Determine your goals and create a strong personal brand based on your strengths.
- Design – Establish a strong brand that attracts people to you and achieves your objectives.
- Deliver – Bring your personal brand to life and amplifying by getting in-front of people.
Launch Yourself Action Planner: The Official Companion Guide to Launch Yourself: A Proven Method to Define, Design and Deliver a Powerful Personal Brand That Gets You Results
The Launch Yourself Action Planner gives you everything you need to successfully launch your personal brand. As the implementation companion guide to Launch Yourself, this planner walks you step-by-step through exactly how to build and execute your personal brand.
This guide includes Action Planners, Templates, Checklists and Quick-Start Guides specifically designed to help you put into action the steps to establishing and growing your personal brand, including:
- Assess Your Current Brand
- Craft Your Unique Selling Point
- Establish Your Brand Character
- Design Assets You Need
- Create a Personal Social Media Policy
- Build Your Content Plan
- Plus, resources to get you started on LinkedIn, Facebook, Twitter, Instagram, Blogging, and more!
Digital Marketing That Actually Works: The Ultimate Guide
Digital Marketing That Actually Works: The Ultimate Guide is a practical resource for growing your business online by using best practices and proven methods that WILL get you the results you need.
This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization – giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype – just solid strategies, tactics and tools that actually work.
Implementing Digital Marketing That Actually Works: The Ultimate Planner
Implementing Digital Marketing That Actually Works: The Ultimate Planner is a companion guide to Digital Marketing That Actually Works: The Ultimate Guide. In this book you’ll find resources to support implementation and that’s what it’s all about, putting what you learned into action.
This book contains over 40 solid resources to guide you in your journey, including templates, action planners, quick-start guides, tips and tricks and more. Boot Camp Digital has been training businesses for over 12 years, and this guide contains our best content ever. This book contains TONS of valuable resources to get you on the right path quickly, so you can get better results faster.
Visual Social Marketing for Dummies
People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers realize images attract your eye and know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there.
The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries.
- Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan
- Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare
- Explores visual tools, including infographics, presentations, and video
- Explains how to track and measure the effectiveness of your visual marketing efforts
Make your brand stand out from the crowd with the information, tips, techniques, and examples you’ll find in Visual Social Marketing For Dummies.
Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online
Visual Social Media Marketing is changing the way that we communicate online. This book will show you exactly how to harness the explosive growth of visual sites and social networks to get results for your business.
Over the past few years, the web has become very crowded and social networks are even more cluttered. Visual images have emerged as an effective way to break through the clutter and reach your audience online. It isn’t just about social media or social networks, either. If you want your website or any of your online content to be shared or travel through the web, images should be at the forefront of your strategy.
This book will share with you WHY images are so important, as well as HOW to create a comprehensive image strategy for your business online. In addition, we’ll also cover the key image tools and sites that can help your business grow. The tools that we’ll cover in the book are:
- Instagram – a leading mobile phone social network and image creation site
- Image creation – strategies and tools to create amazing images
- Infographics – one of the best ways to share your story
- Pinterest – the visual social sharing site that is taking the social media world by storm
You will finish this book with not only a strategic understanding, but also a tactical plan for how you can grow your business by using visuals.
Available on Amazon in both print and Kindle versions.
Print version: get it here.
Kindle version: get it here.
Social Media Field Guide: Discover the Strategies, Tactics and Tools for Successful Social Media Marketing
This bestselling book was written by Krista Neher in 2010 to help business professionals better comprehend and navigate the world of social media marketing. After training thousands of business professionals, Krista realized that there were many books covering specific aspects of social media marketing, but there were no books that included a comprehensive approach to the strategy of social media marketing.
This book is divided into two main sections. The first section covers building a strategic social media marketing plan. This section focuses on how to build a social media plan using a proven, successful 8-step method. Many businesses don’t take the time to build a plan or have a strategy, and ultimately aren’t successful. This section helps you avoid this common mistake.
The second section covers the social media landscape. Many businesses think that social media is just about Facebook, LinkedIn or Twitter, but there are hundreds of social media tools that can drive real results for businesses. This section helps businesses understand the entire social media landscape so that they can choose the tools that are most appropriate for their business objectives.
Social Media Marketing: A Strategic Approach
Social Media Marketing: A Strategic Approach is one of the first textbooks on social media marketing. Published by South-Western Publishing, this book provides the learning framework for college students to understand social media marketing as well as a practical approach to implementing it. Krista co-authored this book, which was published in 2012.
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field, with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
This book was based on the model that Krista developed in the Social Media Field Guide, and includes a strategic planning approach as well as a detailed review of social media marketing tools.
