It isn’t a shiny new object.
It isn’t the newest social network that social media marketers join in an attempt to get first mover advantage.
It isn’t Google+, Ello, Peach or whatever else people are buzzing about.
The next big thing in social media is innovation from the existing social networks.
It isn’t about finding something shiny and new. It is about optimizing and improving on the sites that you already use.
This is the next big thing.
This is where you’ll get better results faster.