Released in February 2014, Visual Social Marketing for Dummies is your road map for success in visual marketing.
It’s no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there.
The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries.
- Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan
- Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare
- Explores visual tools, including infographics, presentations, and video
- Explains how to track and measure the effectiveness of your visual marketing efforts
Make your brand stand out from the crowd with the information, tips, techniques, and examples you’ll find in Visual Social Marketing For Dummies.
Here’s What You’ll Learn:
- What visual social media marketing is and how it works
- How to drive website traffic with visual social marketing
- The types of images that work best
- Tips on creating powerful visual content
- How to tweet your way to success with images on Twitter
- The best ways to use Pinterest® to drive interest
- How to create stunning photos with Instragram
- Advice on posting videos online
This book is your complete, in-depth guide to using the hottest visual social media sites to engage users, drive visitors to your website, and build your brand. Get started today!
- Get started — find out what visual social marketing is all about and how you can use it to boost your business
- Put together a strategy — get started with your strategy, then execute your plan with tools, tips, and tricks of the trade
- Integrate images — discover the best ways to use images in your social marketing strategy
- Marketing the visual way — find out how to use visual social networks to truly drive business
- Launch into video marketing — discover how to use YouTube® and other video sites to share videos, build your brand, and engage users online