Now that Boot Camp Digital launched our new personal branding training course called Launch Yourself, we’ve been sharing tons of personal branding
tips and resources for our fans and followers.
When another professional wants to learn something about you in 2013, the first thing they’re going to do is Google you. If your online brand isn’t impressive – or worse, if you’re basically nonexistent online – you’ll be missing out on thousands of opportunities, connections, and more.
So what’s the most important thing you can do when it comes to improving your online brand? Google yourself!
If you want to know how you appear to other professionals online, look yourself up on search engines. First impressions no longer involve your resume and proper business attire for an in-person meeting. First impressions are the first 1-10 links that show up in a search engine when someone types in your name.
Google yourself to see what social networks you’re showing up on, and think about how your brand appears to other professionals. If your online persona is much less professional than what your real-life persona is like in the workplace, you have a lot of work to do!
Start getting active on as many social networks as you can – Facebook, Twitter, LinkedIn, Google+, blogs, and more. This is the perfect opportunity for you to demonstrate that you care about what you do, and that you know what you’re talking about.
Share articles related to your line of work, and write blog posts and post videos that will be helpful to followers, fans, and colleagues.
After you’ve spent a couple of weeks becoming more present or just improving your online brand, Google yourself again. You’ll be surprised at how much more impressive your brand is after just a few days and minimal effort. If you need more help (which most serious professionals do), then check out our personal branding development class, Launch Yourself!