Social Media for the Travel and Tourism Industry Speaker

Travel and tourism has a tremendous opportunity to harness social media. As more and more people flock to social media, there is a growing opportunity to connect with people on these channels.

Krista Neher is a leading travel and tourism speaker when it comes to social media and online marketing. She has worked with many different organizations and businesses in the space and provides action-oriented customized keynote presentations.

Speaking Topics for the Travel and Tourism Industry

What’s Hot in Social Media for the Travel Industry
Social media is one of the best ways to build awareness, generate word-of-mouth and connect with current and future customers. With so many social media tools out there, it can be difficult to determine where to focus your time and effort. In this fast-paced session we’ll review some of the social networks that are HOT for the travel industry that you can start using to get results for your business. Discover how different social networks work, and learn about which ones are right for you. In this session, you will:
  • Discover Instagram, the hottest visual social network and explore how you can use it as a marketing and advertising tool
  • Connect with your audience through Pinterest, the fastest growing social network
  • Drive your search engine results with Google+, where people can rate your business and drive you to the top of search engine results
  • Explore how travel sites like Trip Advisor can influence your customers
  • Harness the power of Yelp and other online discovery and review sites to build your online reputation
Visual Social Media Marketing: Travel is VISUAL
Visuals are dominating social media – studies show that visuals outperform text on traditional social networks, and visual social networks are among the quickest growing. In the travel and tourism industry this is good news – travel is visual! People love sharing and viewing travel photos. But are you taking advantage of this? Discover how to harness the power of visuals to take your social media marketing to the next level. In this session, you will:
  • Discover why visuals play such an important role in the travel industry marketing
  • Understand how to optimize your website for visual social sharing to drive more likes, shares and word of mouth
  • Explore how to harness user generated content to drive your visual marketing success
  • Connect with your audience on Pinterest – one of the fastest growing social networks
  • Discover how to build traction on Instagram – the hottest social network for those under 25


Managing your Online Presence for Travel & Tourism
The internet, and search engine results are now the first impression that your business makes. Before people interact with you they are searching for you online – or searching for a business like yours. You’ve heard the expression “you never get a second chance to make a first impression”. If you aren’t actively managing your online presence you may be missing out on business. Today, most consumers start with search so it is vital that your online presence gets you customers!  In this presentation you will:
  • Discover how consumers search for information in the travel and tourism industry
  • Understand how search engines work and how you can get to the top of them
  • Evaluate the top results in search engines and be sure that you have a strong presence
  • Connect with customers in a relevant way through your website and stop losing business because of your site
  • Leverage ratings and review sites to create a powerful digital presence
Advanced Facebook: Driving Results with Word of Mouth And Connecting with Millennials
You are probably already using Facebook, but are you really getting results from it? Is it driving conversations, attracting new customers and increasing loyalty from existing customers? Facebook is an extraordinarily powerful tool, with over a billion users (and yes, millennials are still using Facebook), yet many businesses aren’t sure if they are really making the most out of it. Join this session to discover how you can take your Facebook marketing to the next level and really drive results. This isn’t a 101 program – you’ll learn advanced tips and tricks and we’ll go inside Facebook to really understand how you can get more from it. Participants will learn:
  • How to increase the visibility of your Facebook posts by understanding how Facebook really works
  • Harness Facebook data to learn more about your audience and what they really want
  • The types of Facebook posts that drive results and tips to creating better posts
  • How new advertising opportunities in Facebook can connect you with your best new customers
  • How to use Facebook as a word-of-mouth tool that gets people talking about you and increases your visibility


Powering Up Your Social Media

Are you still waiting to really dive in to social media? Do you want to take your social mediamarketing to the next level? Do you struggle to make sure that you are getting the most from your efforts? Do you want to get more from your social media marketing? Do you sometimes wonder if it is all working?

We’ll cover:

  • How to strategically use social media to achieve your marketing objectives
  • Best practices to take your social media marketing to the next level
  • New social networks that will help you to reach more people faster (Instagram, Pinterest, etc)
  • Social media efficiency and effectiveness to get more for less
  • Harnessing user generated content to supercharge your results

Learn exactly how businesses like yours are getting results from social media marketingand discover the best practices that can take your success to the next level. This workshop will help you to improve the return on your investment by helping you to get more for your efforts.