Krista Neher, bestselling author of six books on social media and digital marketing, international speaker, and the CEO of Boot Camp Digital has 20 years of marketing experience and is a passionate, enthusiastic, energetic, engaging, and hilarious speaker. Krista created one of the first accredited social media marketing certification programs in the world and has helped companies like Meta, P&G, GE, Google, Macy’s, General Mills, Remax, and more. She’s been a featured expert on CNN, NBC, CBS, The New York Times, Fox News, The Associated Press, Forbes, Newsweek, and NPR, and has educated audiences in Europe, Asia, Latin America, and North America.
10 out of 10! – “Very knowledgeable! I have seen a few different people talk about this subject and you have by far given me the best information on the topic. Thank you!” Hilary Yacobucci, Social Media Coordinator, Farmers Insurance
Sample Session Descriptions
Below are some sample session descriptions (click the plus sign for full description). Most sessions can be delivered as a keynote presentation, a break-out presentation, or a workshop, customized for your industry. Looking for something else? Contact us to see if we can help!
Facebook is by far the largest social network – with over 2 billion users, businesses can’t afford to ignore it as a part of their marketing strategy. Many businesses aren’t fully aware of the tremendous opportunity that Facebook offers and how they can take advantage of it.
In this session we’ll cover how Facebook has changed over the years and how you can use Facebook to drive results.
- How Facebook has changed and how you can take advantage of it
- Creating a Facebook Page that attracts clients
- Posting Facebook content that drives results and connects with fans
- Harnessing Facebook ads to reach your customers
- ”Hidden” Facebook ad features that can give you big results
- How to assess the effectiveness of your Facebook marketing
We’ll provide:
- Handouts for participants including a QuickStart Guide and checklist
- An optional Q&A session with our speaker to answer individual questions
Facebook Ads are now a core component of many digital marketing and social media campaigns – but are you getting the best results possible from your ad strategy?
Facebook ads are now the second biggest advertising platform for businesses online – and for good reason. Facebook ads are extremely effective and affordable. Businesses can get started quickly and spend as little as a dollar a day.
Participants will learn:
- How businesses are using Facebook advertising
- Setting clear ad campaign objectives
- Creating valuable content that engages your audience
- Applying advanced targeting options to reach the right audience at the right time
- Optimizing your ad campaigns for improved results
- Leveraging video in Facebook ad campaigns
- How to setup Custom Audiences to increase reach
- Integrating efforts with Instagram
- Tracking and analyzing results
Once you’ve setup your Facebook ads you may find that your results aren’t as great as you had hoped. Or maybe you just aren’t sure if your ads are performing as well as they could be.
Facebook ads offer the opportunity for continuous improvement so regardless of how well your ads are currently doing they could be doing even better.
This program goes beyond the basics of Facebook ads and shows you how to get better results from your ads and diagnose where your performance could be improved.
Participants will learn:
- Tips and tricks for ads
- Creative measurement and improvement
- Using ad structures to optimize campaigns
- Refining targeting to improve results
- How to improve any Facebook campaign
Facebook has over 2 billion users and almost all businesses now have a presence on the platform. While this shows that Facebook is a good opportunity it also means that it is cluttered with people and businesses fighting for attention.
Whether your Facebook strategy is paid or organic, great content is required to break-through and drive thumb-stopping power. Learn how to take your content from good to great to improve the results and visibility you get on Facebook.
Participants will Learn:
- How to create great ideas for Facebook content
- Where to get content inspiration
- Facebook content optimization best practices
- How to make content more interesting
- How to measure content performance
- How Facebook decides which content your fans will see
- How to increase your visibility on Facebook
- How to use ads to reach your audience (and their friends)
- Content your fans want
- Best practices for Facebook pages
- Examples and case studies of success
- How to get noticed on Facebook
The speaker was phenomenal! Krista was honest, straightforward, genuine and very knowledgeable (not to mention hilarious!) – Susan Lucking, Program Participant
Why Choose Krista and the Boot Camp Digital Team of Speakers?
If you can’t afford for your speaker not to be great, you’ve come to the right place. Krista and the Boot Camp Digital team of speakers are:
Consistently top-rated: Krista and the Boot Camp Digital team of speakers presentations receive rave reviews because she takes the time to learn about your event in order to captivate your audience.
Highly knowledgeable: Krista and the Boot Camp Digital team of speakers are highly knowledgeable and bring concepts to life with engaging experiences. They’re industry experts and thought leaders. Audiences love Krista’s presentations because they’re learning from one of the best.
Customized presentation: You won’t get a canned presentation – you’ll get a presentation customized for your audience and industry to hit a home-run.
Professional, organized, and experienced public speakers: This means that you don’t have to worry about anything. Krista and the Boot Camp Digital team of speakers are extremely easy to work with and will provide you with everything you need in advance.
Entertaining and Fun: Speaking isn’t just about sharing a message – it’s about engaging and entertaining an audience. Krista and the Boot Camp Digital team of speakers will have your audience laughing and inspired.
Bonuses
Krista and the Boot Camp Digital team of speakers are committed to over-delivering and helping make your event a HUGE success. When you book her for your event, you also receive the following free bonuses.
- Bonus #1 Free Book Signing – Krista will conduct a book signing for your audience free of charge
- Bonus #2 5 Free Copies of the Social Media Field Guide – For you to give to VIPs or use as a door prize
- Bonus #3 Discounted Books – So that all of your attendees can walk away with a copy of the bestselling Social Media Field Guide
- Bonus #4 Meet and Greet – Krista and the Boot Camp Digital team of speakers will participate in Meet and Greets, free of charge (schedule permitting)
- Bonus #5 Q&A – Krista will provide a Q&A session after the presentation and individually answer questions
How We Drive IMPACT
Krista Neher and the Boot Camp Digital team of speakers have over 20 years of professional training and speaking experience. We make speaking impactful.
- Audience Engagement – We have proven strategies to engage your audience and drive active participation. Your audience won’t be bored by PowerPoint.
- Resources to Implement – We provide resources to implement what we share. We offer QuickStart Guides, Checklists, and Templates so the audience can implement what they learn.
- Actionable Program – While listening and learning is great, driving impact and action is even better. We incorporate action planning into our programs to create and sustain impact.
