I work with hundreds of businesses on their social media each year, and one of the most common questions is “How do I make time for all of this?????” Updating status multiple times a day on Facebook and Twitter, writing a blog and keeping up with LinkedIn sounds like a TON of work.
Here is the thing.
If I got up every day and said to myself “man… I need to come up with some things to post on Twitter” I would spend some time racking my brain, then I’d have to visit news sites, find some things to share and it would probably take me an hour or so to get my Twitter updates done.
I actually love what I do. I’m always thinking about it and I actually read industry news first thing (while I’m still in bed) most mornings. Since I’m already reading the news (because I love what I do) it only takes me an extra 30 seconds to post on Twitter.
When I go to an event (even a concert) I look at their marketing and use of social media and branding. This sometimes gives me even more inspiration for blog posts and social media. Because I love what I do and I’m always thinking about it, social media only takes a few minutes here and there to share my thoughts.
That is my point. If you are already deeply engaged in your business, social media should be easy. All you should have to do is incorporate it into your work processes.
If, on the other hand you aren’t already involved in your industry or company, you’ll find that you have to spend a lot of time researching and coming up with updates.
If you love what you do, and you are always thinking, social media is very easy.