About a month ago I had the opportunity to go to Calgary to speak to the CPMA – The Canadian Produce Manufacturers Association. My presentation was focused on WHY social media is powerful and HOW organizations are getting results with it.
While produce manufacturers don’t seem like they would have a big opportunity with social media, there are in-fact many opportunities. Specifically when it comes to leveraging other audiences and partnering with other organizations that promote health.
Also, while social media marketing may seem new and possibly inappropriate, it is based on the same principles as traditional marketing…. build positive brand impressions where your audience is spending time. We do business with people we KNOW, LIKE and TRUST. Build these elements through your social media marketing.
Check out the presentation below.
As an added bonus I had some time to stay and enjoy the mountains!!! Calgary and Banff are beautiful (even if it was freezing cold). I got in some great hiking and had the opportunity to reset my business and my brain with some quality outdoor time.