Professional Speaking: Delivery Trumps Content

Professional Speaking: Content Trumps

 

I’ve been a professional speaker for many years now, and I’ve also seen thousands of speakers – both amazing ones and not so amazing ones. I’ve also had the pleasure of seeing speaker feedback – both my own and that of other speakers, and there are a few surprising things I’ve learned along the way.

First, I’m not saying content DOESN’T MATTER, but it doesn’t matter MOST. Too many speakers spend all of their time on content and no time on delivery. There is a huge disconnect between what makes a great speaker and where speakers spend their time.

1) Delivery Matters Most

The speakers who seem to get the best reviews are the best entertainers. I’ve seen speakers who are highly entertaining get rave reviews, even though they didn’t really have a lot of helpful or actionable content. At the same time, some of the smartest people I know don’t get rated well as speakers because they don’t have great delivery.

If you are a speaker (or want to be one) focus on your delivery. Build in energy and entertainment if you want to get rave reviews.

2) Audience Participation

I sometimes struggle with getting the audience involved… it can be hard because as a speaker we want to focus on our message. Getting the audience to engage and participate gets them much more engaged with the presentation than just talking.

Plan your presentation to get your audience involved – whether it is in big ways or small ways – and you’ll notice an improvement in your feedback scores.

3) It Isn’t About You

There are some speakers who are funny and have decent content, but they make their presentation too much about themselves, and not enough about the audience. Inside jokes or references to how smart you are don’t win people over. Instead, be relatable and try some deprecating humor. Build bridges based on commonality and your audience will relate to you better.

Always focus on them.

About admin

Krista Neher is the CEO of Boot Camp Digital, a bestselling author, international speaker and a respected authority on social media and internet marketing. Neher has written 3 books on social media marketing including a leading textbook (which was one of the first on social media). She is also the creator of one of the first social media marketing accredited certification programs, and has worked with leading clients like P&G, GE, Google, General Mills, Remax and many, many more.