Most Marketing is Insane.

Most Marketing is Insane blog post

The definition of insanity = doing the same thing and expecting a different result.

I look at a lot of social media plans, and one of the things that constantly surprises me is how long businesses continue to do something that doesn’t get them results.

They know it isn’t working.

Maybe they don’t have the path to success, so they continue to push along… getting no results from something that doesn’t work.

Sure, sometimes it takes time & consistency to get results (especially in social media). But if you post 5 similar status updates that get no engagement, you probably need to find a different kind of status update to post. Posting the same thing will probably produce the same result.

Don’t be insane.

Figure out what works and what doesn’t. Use the information you have to adapt your strategy.