This upcoming Monday will be the start of an exciting and busy week for CEO of Boot Camp Digital Krista Neher, as she will be flying to Canada to present at the 2012 Search Engine Strategies Conference and the North by Northeast (NXNE) Conference, both in Toronto.
As an internationally-recognized professional social media speaker, Krista was asked to present at the Search Engine Strategies Conference in Toronto on June 11 and 12. The SES Conference is an educational convention for today’s most experienced and successful marketing and advertising professionals. SES Toronto will have plenty of informational sessions. Topics include:
- keyword research
- social media
- mobile marketing
- site optimization
- high-level strategy
According to Krista, “Social media marketing doesn’t have to cost a fortune in time or money to be effective… It primarily requires creativity. My presentation will focus on creative and lesser known social media tools that can drive big results, as well as how to manage resources for ROI in social media.”
“Just because an individual has a lot of followers, doesn’t mean that they are the right person to engage with your organization. Take number of fans: I can’t tell you how many businesses measure the success of their Facebook efforts by the number of fans that they have. The problem is that this has nothing to do with the ultimate success of their social media marketing efforts” -says Krista.