Keynote Speaking: Entertainment is Just as Important as Education

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I recently gave a social media keynote at a conference and had the opportunity to watch the other keynote speakers. Most of the other speakers were respected industry experts with great knowledge and sound advice.

The problem was that they spent all of their time on their presentation and no time on their delivery.

The slides were perfectly crafted with beautiful charts and they shared interesting, timely and relevant data.

But they were boring!

Looking around the room people had a difficult time paying attention.

Why?

The delivery missed the mark. They focused all their time on content and none on delivery. So how can you easily improve delivery? Even if you aren’t an experienced speaker, these 3 tips will help you succeed.

3 Tips to Deliver Your Presentation Like a Pro:

1) Make use of space

Move around the room, or at least move around the stage. This makes you seem comfortable and confident and keeps people paying attention. Plus, if you stand at a podium or near the computer you tend to constantly look at it and not make eye-contact with the audience.

Get out from behind the computer and move!!!

2) Build-In Engagement

People are more interested when they participate. Build participation in to your presentation upfront. Bring someone on stage, ask questions, have them vote…. There are plenty of opportunities to engage people.

Build this into your presentation to keep people paying attention.

3) Add variety into your speaking style

Speed up. S L O W D O W N. Get excited. Be creepily calm. Speak quickly. Emphasize and repeat slowly to make a point. Move a lot. Stand still.

Even great speakers become monotonous after a while because they use the same tone. Mix it up. Especially if you are speaking for over 20 minutes.

Practice parts that you’ll go slow and parts to go fast. Try using different tones of voice to grab attention.

Even if you are a great speaker the same voice gets hard to listen to for long time periods.

The bottom line is if you want to be a great speaker and keep people engaged, focus beyond your presentation and spend as much time (if not more) crafting your delivery.

3 Tips for Social Media Reputation Management

social-media-keynote-speakerLast week, Krista worked with GE to present at the University of Dayton’s “Campus to Career” special event program for about 200 female students. She gave a really well-received presentation on how to handle your personal and professional reputation online in 2013 – especially now that there are dozens of social networks out there and it’s getting harder and harder to keep track of yourself online.

Krista shared her presentation from the event on SlideShare and it’s embedded below, so be sure to look through it and make sure you’re doing everything you can to appear in the best possible light online. I’ve narrowed down some of the most important things to look out for when it comes to building your brand and managing your reputation online, so check out these tapes and make sure you are making the right choices on social networks!

#1: Google Yourself

In 2013, when you apply for any kind of job or internship, or set up a meeting with an important professional, the first thing they’re going to do is google you – do you know what’s showing up when a search is done for your name? You can control this by creating a LinkedIn and Twitter account, and perhaps a personal website or a blog. The ideal situation when a person googles you is for the first several links they see to be links to pages that you have control over. So make sure you have a solid foundation online that will demonstrate your talents and skills to people who are trying to learn about you.

#2: Assume Everything is Public

There have been too many horror stories to count of people publishing something on a social network about a client, coworker, or company and getting in trouble when it’s discovered. Even if you’re talking about your company and don’t directly mention their name or reference any of their social network accounts, people can always put 2 and 2 together. Everything you post online is public, and people WILL find it. So if you had a bad day at work, or have something to say about an interview you just went into, keep in mind that chances are, recruiters/bosses/companies/clients/colleagues/friends will always see it. Treat everything you post as if every person you know or have any connection to will see it.

#3: Set Expectations with Your Friends

Even if you are careful about what you share and post with the world, you also need to keep an eye on what your friends are sharing about you. If they tag you in a photo or a Facebook status, make sure it’s something that won’t put your professional life in jeopardy. You never know who’s friends with who and who will share what, so if you’re applying for jobs, or just trying to make your personal brand look more professional online, have a talk with your friends about what they’re sharing about you.

Following these 3 tips isn’t going to change everything for you online. It’s just a small step towards building up the right sort of reputation for yourself online. Remember to check out the rest of the presentation and think about what you should keep in mind from now on when you’re thinking about managing your online reputation!

3 Ways Professional Speakers & Meeting Planners Can Use Social Content to Build Their Brand


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These days, when it comes to social media marketing, it’s all about content. With the amount of people and businesses that are online today, you are
going to have no hope of getting your brand heard unless you post content that is relevant and interesting to your fans and followers.

Creating the right sort of content can be particularly difficult for professional speakers and meeting planners – no matter what kind of conferences you speak at or plan. So since we have plenty of background experience in this area, we’ve put together a few tips for you to keep in mind when it comes to using social media content to grow your brand – turns out content marketing isn’t that hard if you plan out the steps!

#1: Use Descriptive and Visually Appealing Pictures on Your Website and Blog Posts

The way people share your content and information about your website today is through Facebook, Twitter, Pinterest, and other popular networks. And the only way people are drawn to those links is through pictures. When it comes to Pinterest, if someone is going to re-pin one of your articles, they’re going to want to match it up to a picture, and the same goes for Facebook. If you use a memorable image, or have a picture that explains what your article is about (like the one we use here) your content is much more likely to be shared and read – therefore, building up your brand and spreading the word about you!

#2: Engage With People on Visually Focused Sites Like Pinterest and Instagram

It seems like everybody these days is hopping on the Pinterest and Instagram bandwagon. So if you’re going to use these sites to build awareness for your speaking business or your upcoming conference or meeting, you need to build a following. People aren’t just going to follow you naturally… you have to be active on these networks by following, liking, and commenting those people and brands whose interests are similar to yours. Then when you start building your own content, you’re much more likely to have a loyal band of followers who will want to help promote you!

#3: It Should Be All Show and Not So Much Tell

If you want people to know you’re great at what you do, your instinct is probably to probably shout it from the mountaintops (and by mountaintops in this case, we mean Facebook, Twitter, and the like). But people aren’t just going to automatically believe you’re great at what you do. So if you’re a talented speaker and you present at huge conferences across the country, upload photos to your social media channels and your website to prove it – people are going to be much more impressed that way. If you are planning an exciting conference or upcoming meeting, post pictures of ones you’ve planned in the past or of upcoming speakers or presenters! Get people excited by showing them what you do!

If you follow these easy steps, you’ll definitely be off to an incredible start when it comes to using content to build up your brand. But obviously it’s not that easy, and we’d love to help! Check out our social media content marketing training to learn the simple steps to building a results-oriented content marketing plan!

 

Speakers – Are You Building Your Social Media Fan Base?

Many speakers focus endlessly on giving a great presentation, and spend their promotional efforts focused on the people who book them, but are you using social media to grow your fan base?

When you give a presentation your audience is excited, motivated and thinks that you are awesome.  This is the prime time to reach out and invite them to connect with you on social media sites.

Hopefully you have a long career in front of you, so building connections with advocates can be valuable in your current situation and beyond.

Why Should You Connect With Your Audience On Social Media?

The obvious reason is that many speakers have follow-on consulting or coaching products that they’d like to sell.  While not every event is appropriate for selling from the stage, connecting with your audience through social media means that you can share your products with them after the event.

In addition, many of my speaking engagements come from people who saw me speak as an audience member.  By connecting with the audience through social media I have the opportunity to build a relationship with them and stay top of mind for referrals.

How To Build Your Social Media Connections Through Your Presentation

Here are some ideas for how you can start to build your social media connections throughout your presentation.

  1. Include links to social media sites in your bio and encourage people to connect.  This will result in some people connecting with you before the conference.  Make sure that your bio (which most events will share online before the event) includes links with an invitation to connect.  Not everyone plays by the same rules for building connections – let them know that you are an open networker!
  2. Open your presentation with your social network accounts.  My first slide includes my social media sites so people can connect with me from their phones before I even open my mouth.
  3. Put your Twitter ID on every slide.  If you have a great presentation, people will want to Tweet about it.  They may forget your user name if it is only on the first slide, so include it on the last as well.
  4. Add your social networks to your name card and name tag.  Many conferences still don’t share the social media profiles of their speakers.  I hand write mine onto my badge or name card.  This tells people how to reference me if they want to Tweet.
  5. Encourage connections on your last slide.  When I close my presentation I invite people to join me on LinkedIn.  It is the most professional business social network, so most people are very comfortable with that connection.
  6. Provide an incentive.  I often tell audiences that I will post my presentation or some of the resources on my blog – this drives them to my website where they can get more information about me and my business, and potentially connect with me online.

These are just a few tips….  How have you used your speaking engagements to drive more social media connections?

Entrepreneur Krista Neher to Speak at NYT Small Business Summit

This upcoming Monday, June 25th, Krista will be heading to the Big Apple to present at the 7th annual New York Times Small Business Summit. This one-day event is an interactive program that gives small business owners the opportunities to both improve their business techniques and strategies, as well as the chance network with other small business owners and successful entrepreneurs from across the country.

After finding success with her social media training company Boot Camp Digital, Krista was very excited to be given the opportunity to present to and communicate with other entrepreneurs from all over the United States.

Krista will be speaking in the first breakout session of the day, in a panel titled “Becoming the Ultimate Productivity Ninja in 3 Easy Steps.” She is teaming up with small business consultant, author, and speaker Marry Moltz and CEO of InfluenceExpansion.com Lena West.

This panel will focus on how small business owners can enhance their productivity and get more done. Attendees can learn about life changing technology and other tips that will help them to maximize every day. As a top-rated international speaker, author, and pioneer in social media and digital marketing, Krista has plenty of advice to share on how technology can enhance productivity. As owning your own business is extremely exhausting, it’s all about getting more done in less time.

According to Krista, “The thing about productivity is that small changes make a big difference. It doesn’t have to be about revamping systems or overhauling your technology. It is about small steps that save you 5 – 10 minutes a day that can add up to thousands of minutes a year.  If we can commit to learning new ways to save small amounts of time consistently, we can see tremendous gains in productivity.”

Krista is an experienced business professional whose main focus is on helping organizations achieve their goals and see greater results with technology and social media. Anyone who is looking to increase their productivity and efficiency will easily benefit from this presentation. Being a busy business owner herself, Krista knows how important productivity is.

“If I lose just 10 minutes a day to a task, that adds up to over an hour a week, and time is money,” according to Krista.

Krista’s presentation will be in the first breakout of The New York Times Small Business Summit on June 25, 2012.  Participants can register for the event online here! Although tickets are $97, you can use our promo code to get 50% off! Just use the code SPKR12, and be sure to find Krista at the Summit!

Social Media Speaker: Connecting Search and Social at PubCon 2011

A few weeks ago I had the opportunity to present at PubCon, a leading conference on Search Engine Marketing, Social Media Marketing and Affiliate marketing.

In this presentation I covered how social media sites can be used to help dominate search engine rankings.  As a social media speaker I really enjoyed the opportunity to share some of my best tips at PubCon every year.

As we know, ranking well in search engine results (like Google) is key to a strong internet marketing strategy.  Search engines, like Google look at a number of factors to determine how well a site should rank in search engines.  I’m not going to go in to the factors here, but social media sites, like Facebook, LinkedIn, Slideshare and Twitter typically rank very well in search engines.

The key to successfully dominating search engine results pages is to use social media sites to syndicate content across the web.  Since these sites rank well in search engines they can help YOU dominate more of the first page of search engine results, thereby pushing your competitors off the first page.  If nothing else, this should provide you with some new ideas of how and where you can publish content on the web to generate more leads and sales for your business.