In the Internet age, a powerful personal online brand is a must for speakers, consultants, CEOs, sales representatives, business owners, freelancers and people in transition. Our new personal branding program Launch Yourself: Define, Design and Deliver Your Personal Brand Online is is generating a lot of interest, and I wanted to share some of the top tips for online personal brand building here.
What people find when they search for you online is now the first impression you are creating.
There are many ways to build a powerful brand online. Prior to building your brand, be sure to define your brand – what your brand is all about.
Once you’ve defined your brand and know what you want your brand to be about, here are a few ways to create a powerful brand online:
- Update your LinkedIn Profile – With all of your relevant background information, job information, etc.
- Create a blog and share your thoughts
- Join Twitter and connect with others in the community
- Participate in LinkedIn groups with other experts
- Create a branded website for yourself (for example I’m at www.KristaNeher.com)
- Create a profile on About.Me
- Create a profile on Google+ and share relevant news
- Comment on blog posts from other experts
- Become a guest writer on industry news sites
- Join industry discussion forums and share your thoughts
- Create a visual resume from Re.Vu
- Make sure your Facebook profile is appropriate
- Create Pinterest boards that act as a resource
- Use Instagram to visually share your experiences
- Upload your resume online
- Share video thoughts on YouTube
- Request recommendations on LinkedIn
- Join Facebook groups for your industry
- Tweet at industry thought leaders
- Comment on news stories that are relevant to your industry
- Join industry associations and look for opportunities to participate
- Find meetup.com groups of your industry
- Answer questions on Quora.com
- Ask for endorsements on LinkedIn
- Share presentations on Slideshare
- Share reports or whitepapers on Scribd.com
- Leave reviews on industry books on Amazon.com